Selfridges opens a Fragrence Lab which puts people through a series of visual and smell tests (with the help of technicians) to find out about their character and the fragrance that most suits them. Much of it is in the windows of the store and the final fragrance is revealed via 'horns' in a corner window of the store. Fragrences are then issued via the express check out. Selfridges, Oxford Street, London, UK