The Color Run at the Queen Elizabeth Olympic Park - runners of all ages, shapes and sizes take part in a 5k fun run organised by Dulux in aid of Save thae Children. At each kilometre of the course coloured powder covers runners as they pass the Olympic and Paralympic Games venues, before DJs entertain them in the Color Festival Area at the finish line. According to the organisers it is – “Known as the happiest 5k on the planet, The Color Run is an un-timed celebration of health and colour, meaning groups of friends can walk, jog, dance and party their way along the course at any pace.” The colour used at the events is made from food grade cornstarch. It is 100% natural and causes no harm to skin or the environment.
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